Are you confident in practice?
Most healthcare practitioners are confident in their ability to provide care and produce results for their patients/clients, but few are confident as practice owners, and this negatively affects their bottom line.
If you’re not confident in practice, then potential patients/clients can feel it, and they are less likely to choose you as their practitioner. Lack of confidence will also bleed into every other area of your business and your personal life. Confidence is something that can be forged temporarily, but most people will see through it immediately, and every employee on the practice’s team will sense it. It’s best to fix this problem rather than ignore it.
If the confidence problem is not resolved, it will result in lackluster employee performance, poor marketing, sub-par communication with potential new patients and misery outside of the office. Over time, if the problem persists, this can lead to burnout, low self-esteem and potentially, failure in business. It’s important that a practice owner is confident every day that they step foot into their practice.
So, where does confidence come from?
Confidence in practice is a result of ability, disciplined process and the consistent accumulation of success.
After many years in healthcare, we can promise you; anyone can have confidence in practice. Confidence in practice is not only high self-esteem, happiness, positive self-talk, and good health. Many practice owners have all of these, yet they still lack confidence. It’s something that can be improved no matter who you are; it just requires time, mindfulness and work.
Let’s dive into the three areas that develop confidence in practice:
Your ability as a practitioner is massively important to your confidence in practice. We don’t believe that many healthcare practitioners lack in this department. However, there is typically a lot of room for improvement in patient communication. It’s important to refine communication skills when explaining problems and solutions with patients, and this can require a lot of work for some practitioners – especially if they go it alone.
We recommend standardizing your typical response to prospective new patients/clients by recording yourself – then listen back. Chance are, it will be painful to listen to yourself talk – this is normal. Then, assess your performance and look for areas where you can improve your typical responses to patients/clients.
One more thing to note: It’s important to assume that your prospective new patients/clients know nothing about what you do, and don’t care to know. Clearly explain how and why your recommendations for care will fix their problem. This explanation for why and how you will fix their problem should be as simple as possible and try to cut out all industry jargon; many practitioners think that medical jargon gives them credibility, but it’s usually ineffective for quality communication.
A disciplined process is the most critical part of building confidence in practice. Without a robust set of strategies and operating procedures, confidence in practice will be nearly impossible. Confidence requires a practice owner that is relaxed and assured their success in practice is CERTAIN. Only then will confidence arise. We can’t go into all of the operating procedures that lead to success in this post, but know that there needs to be a well thought out process for EVERY ACTION in practice. A practice owner should know precisely what they are doing at any given time in their practice using a defined schedule and set of tasks for each day. Every employee in the practice should know precisely what duties are expected of them with clearly defined standard operating procedures and goals for each process- there should be zero downtime or guesswork. In addition to these elements, there need to be standard care options that are easy to explain and deliver for patients – think efficiency for the practice and the patient.
Lastly, once there is a standard operating procedure and system in place for every vital action in practice, you will begin to see more success in practice. Once a practice owner gets a taste of the increased “wins,” it will begin to build confidence because the stress and self-doubt will begin to lift. After some time, the accumulation of “wins” will give the practice owner a strong sense of confidence in practice. A business owner that knows they have the ability, well-defined operating procedures that work flawlessly and a regular set of wins under their belt will have confidence in their ability to run a business, more money in the bank, more free time, less stress and an overall increased sense of well-being.
We recommend that practice owner takes some to time to think about their level of confidence in practice. One of the things we love about our business is that we can give healthcare practice owners confidence in their profession, and this confidence is contagious- it helps the practitioner, their staff, and their patients/clients.
If you would like a boost in your confidence in practice, we recommend watching our free training by CLICKING HERE.
All our best,
The Art of Practice Prosperity Team